Aiming for post-Black Friday shoppers, the craft marketplace Etsy is launching its first pop-up store next week in New York’s SoHo neighborhood. The Manhattan store will be open from Thursday, November 29 through Saturday, December 8.
According to Etsy CEO Chad Dickerson, the pop-up store will feature items from hundreds of its sellers, including gift selections from its better-known curators. The store will run parallel to Etsy’s upcoming multi-million dollar ad campaign with display, search and video advertising.
Etsy also streamlined its online site in time for Cyber Monday, partnering with electronic postage handler DYMO Endicia to better integrate shipping in the website. Sellers can now retrieve and print United States Postal Service address labels from within Etsy as opposed to going offsite to complete the order. There are also more USPS shipping choices from parcel tracking to low-cost Priority Flat Rate Boxes.
The pop-up store and the streamlined shipping are Etsy’s latest pushes for expansion. A few weeks ago Etsy launched physical gift cards, redeemable at the time on more than 100,000 of its 800,000 online storefronts.
Based on early stats, Etsy is already expecting to beat 2011 sales this holiday season. During the first week of November it brought in $700 million, well over the $525 million brought during the same week last year. The Etsy community currently has more than 20 million buyers and sellers.